THIS SERVICE COLLECTS SENSITIVE INFORMATION, INCLUDING PRECISE LOCATION AND AUTOMATICALLY-CAPTURED AUDIO AND VIDEO, IN ORDER TO PROVIDE ITS EMERGENCY-RESPONSE FUNCTIONALITY. PLEASE READ THIS POLICY CAREFULLY.
1. Introduction
This Privacy Policy explains how Skuark Ltd ("Skuark", "we", "us", or "our") collects, uses, discloses, and protects information when you create an account and use the Skuark mobile application and related services (the "Service"). This Policy should be read together with our Terms of Service. By creating an account, you acknowledge that you have read and understood this Policy.
Because the Service is designed to facilitate emergency response, it necessarily involves the collection of sensitive information, including precise location and audio and video recordings. We have designed this Policy to explain that collection clearly, given its importance to your decision to use the Service.
2. Information We Collect
2.1 Account and Profile Information
- Name, email address, phone number, and password (or authentication credentials) provided when you create an account.
- A username, derived from your name and shown within the Service, and your sex/gender, which we collect for our records and for safety analytics.
- Your declared user category — member of the public, or a professional role such as medical, police, fire and rescue, security, or first aider — and, where you apply to be a Qualified Responder, the evidence document or photograph you upload to support that application (for example an ID card, warrant card, or certificate).
- Optional profile information, such as a profile photo, that you choose to provide.
- Organisational affiliation, where your account is provisioned by an employer, school, or event operator.
2.2 Location Data
- Precise, real-time location data (for example, GPS coordinates) collected when you activate an alarm, and, where you have enabled background location for the Service, at other times while the app is installed.
- Approximate location derived from network or device information, used to determine which Users and emergency services fall within a given notification radius.
2.3 Audio, Video, Transcripts, and Sensor Data
- Audio and video recordings automatically captured by your device upon alarm activation.
- Text transcripts of speech captured during an incident or during an evidence clip. The speech recognition is performed on your own device — no audio is sent to any third-party transcription service for this purpose — but the resulting transcript text is uploaded and stored as part of the relevant incident or clip record so that it is readable and searchable. During an active alert, transcripts from the raising device and from responding devices may be collated into a single incident transcript.
- Voice-characteristic analytics that the on-device recogniser may provide alongside a transcript, such as per-segment confidence and pitch (and related measures), used to distinguish one speaker's segments from another's and to gauge recognition quality.
- Motion, accelerometer, and other device-sensor data associated with an incident.
2.4 Incident and Usage Data
- Records of alarm activations, notifications sent and received, response statuses submitted (such as an intention to attend or monitor), chat messages exchanged through the Service in connection with an incident, and incident resolution requests.
- Device information (such as device model, operating system, and unique device identifiers), push-notification and calling tokens used to deliver alerts, messages, and incoming call notifications to your device, app usage data, log files, and crash reports.
2.5 Family and Child Accounts
- Where you are a parent or guardian, you may create and link a protected account for your child. For that account we collect the child's name, chosen username, and the information needed to operate their safety features.
- You may add a second parent or co-guardian to a child's account. To do so you may generate a code or link for the other parent to use, or send an invitation to an email address you provide; we process that email address in order to send the invitation. Where a child initiates the request, the prospective parent's name, phone number, and email address are shown to the existing parent so they can decide whether to approve the link, and no link is created unless and until they approve it. You should only invite people you intend to give this access to.
- Where adults link as family (your parent, or your adult son or daughter), you become mutual family contacts: private chat and calls, and a mutual family alert that shares live location between you only while an alert is active. Private display names you assign to your family members are stored and visible only to you. You may remove a linked family member at any time, which unlinks that member and ends the sharing between you.
- Family communications you send through the Service — chat messages, and photos and videos shared between linked family members — are processed in order to deliver them. Photos and videos shared in family chat are automatically deleted approximately one hour after they are first viewed.
- A child can send an SOS to their linked parent, and a parent can request the child's location. A child's location and device camera stream are shared with their linked, verified parents; with a grandparent only where a parent has expressly enabled location sharing or family alerts for that specific child and grandparent (each permission is separate and off by default); and with nearby community responders only where a parent raises a public alert on the child's behalf, for the duration of that alert.
2.6 Location Requests by Parents and Authorised Administrators
- A linked parent may request the current location of their child's device for the child's safety, and a linked grandparent may do so only where the child's parent has expressly enabled location sharing for that grandparent. Authorised Skuark administrators may also request the current location of a device for safety and lawful-authority purposes.
- Where you have granted background ("always") location permission, such a request may be fulfilled while the app is closed and without a visible prompt on the device. A location obtained in this way is used only for these safety and lawful purposes and is never used for advertising.
- By creating and using an account (including on behalf of a child), you acknowledge and agree that your linked parent (for a child account) and authorised administrators may request the device's location for these purposes.
2.7 Home Location and Community Posts
- Where you use My Community, we collect the home location you set in order to determine your nearest local community. Your home location is not shown to other users; once set, it can only be changed after 30 days.
- Community posts you share — text and photos — are visible to other adult members of that community. Posts are automatically deleted approximately 48 hours after they are posted.
- Community content is automatically moderated. Records of moderation outcomes (such as warnings and strikes) are retained on your account for enforcement purposes as described in Section 7.
2.8 "Keep an eye out" Watches
- Where you use "Keep an eye out", you can ask one or more people you choose (from your linked family, or others the Service lets you select) to watch your live location for a limited period. During that period we process and share your live location with the watchers you have chosen.
- The watch ends automatically when the period you set expires, or when you end it, after which your location is no longer shared with those watchers. We keep a record that a watch took place for the operation and security of the Service.
2.9 Safe Places
- Where you use Safe Places, you (or, for a child account, a parent) may save named places — such as home, school, or a relative's house — by choosing a point on a map or searching for an address. We store the name you give the place and its coordinates.
- To tell you when someone arrives at or leaves a saved place, the Service compares the device's location against those places. Where you have granted background ("always") location permission, this comparison happens while the app is closed, and location is therefore processed at times when no alert is active and no watch is running. This is the only feature that processes location on an ongoing basis; you can stop it at any time by deleting the saved places, or by withdrawing background location permission in your device settings.
- We keep a history of arrivals and departures at your saved places — which place, and the time — so that it can be reviewed later by you and, for a child's places, by their linked parents and any grandparent a parent has expressly authorised. Where an expected arrival time is set for a place and no arrival is recorded by that time, we send a missed-arrival notification to those same people.
- To limit the amount of location processing, the Service reduces how often it checks position when the device is far from every saved place, and requires a person to remain inside or outside a place for a short settling period before an arrival or departure is recorded.
2.10 Activity Status and To-Do Lists
- You may set what you are currently doing ("what I'm up to"), either by choosing from a list the Service provides or by typing your own words. What you set is shown to your linked family and, where connected, a linked grandparent. It expires automatically after two hours or at midnight in your local time, whichever comes first, and you can clear it at any time. Adults can switch this sharing off entirely in settings; for a child account it is part of the safety features and is shared with the adults who look after them.
- Where you type your own words rather than choosing from the list, we store that phrase so that the shared list of activities can be improved. Those phrases are reviewed by an automated process, and any resulting addition to the shared list is approved by a person before it appears. We do not publish what you typed: a phrase is only ever used to inform a general activity name, and text identifying a person, place, or private circumstance is not added to the list.
- To-do lists let you keep jobs for yourself, and let linked family members add jobs to one another's lists in the combinations the Service allows (for example, a parent to their child's list; between parents only where one has switched that on). We process the text of those jobs, who created each one, and when each was completed, in order to show the list to the people entitled to see it.
- Activity status and to-do lists are visible only to linked family members, never to the wider community or to responders, and are not used for advertising or profiling.
3. How We Use Your Information
We use the information described above to:
- Operate the core functionality of the Service, including determining your location upon alarm activation, generating a unique incident identifier, and notifying emergency services and nearby Users.
- Enable live audio/video streaming to authorised participants and preserve an encrypted copy of that content for evidentiary and safety purposes.
- Generate, using on-device speech recognition, a real-time text transcript of speech during an incident or evidence clip, and preserve that transcript (and any accompanying voice-characteristic analytics) as part of the incident or clip record so that what was said is readable and searchable for safety and evidentiary purposes.
- Dynamically calculate incident severity and adjust the notification radius in response to multiple, correlated alarm activations.
- Facilitate community responder coordination, including displaying response statuses and responder counts to relevant participants.
- Maintain, secure, and improve the Service, including diagnosing technical issues and developing new features.
- Communicate with you regarding your account, the Service, and, where you have consented, promotional or informational updates.
- Comply with applicable law, respond to lawful requests from public and government authorities, and protect the rights, safety, and property of Skuark, our Users, and the public.
4. How We Share Your Information
Given the emergency-response purpose of the Service, information may be shared with the following categories of recipients:
4.1 Emergency Services
Upon alarm activation, we share your location, incident identifier, and, where technically integrated, updated severity information with relevant emergency service systems, in order to facilitate a professional emergency response.
4.2 Other Users (Community Responders)
We share your approximate or precise location, incident details, and, where streaming is active, live audio/video, with other Users located within the applicable notification radius who are authorised to receive such notifications, together with any response statuses submitted by those Users.
4.3 Law Enforcement
We may disclose preserved recordings, transcripts, incident records, and associated metadata to law enforcement authorities: (a) in direct connection with an active incident, to facilitate response; (b) in response to a valid legal request such as a warrant, subpoena, or court order; or (c) where we believe in good faith that disclosure is necessary to prevent imminent harm to any person.
4.4 Service Providers
We share information with third-party service providers who perform functions on our behalf, such as cloud hosting, data storage, encryption, analytics, customer support, and payment processing, under contractual obligations to protect your information and use it only for the purposes we specify.
4.5 Corporate Transactions
If we are involved in a merger, acquisition, financing, or sale of assets, information may be transferred as part of that transaction, subject to this Policy or a successor policy providing comparable protection.
4.6 Linked Parents and Family Members
Where you use a child account, we share your location, SOS alerts, and — during an active family alert — your device camera stream, with your linked, verified parents and, only where a parent has expressly enabled it for that pair, with a linked grandparent. Where adults are linked as family, live location is shared between them only during an active family alert either of them raises. If a family member raises a public alert on your behalf (or a parent on a child's behalf), your location is shared with nearby community responders in the same way as any public alert, for the duration of that alert. Family chat and call content is shared only between the linked family members involved in that conversation. Where you use "Keep an eye out", your live location is shared with the specific people you choose, only for the limited period of that watch. Where you invite a second parent or co-guardian, we send an invitation to the code, link, or email address you provide, and — for a child-initiated request — show that person's name, phone number, and email address to the parent who must approve the link.
We do not sell your personal information to third parties for their own independent marketing purposes.
5. Legal Basis for Processing (EEA/UK Users)
If you are located in the European Economic Area or the United Kingdom, we process your information on the following legal bases: performance of a contract (to provide the Service you have requested); consent (for example, for marketing communications, which you may withdraw at any time); legitimate interests (for example, to secure and improve the Service, subject to your rights and interests); and legal obligation (for example, responding to lawful requests from public authorities) or vital interests (for example, where processing is necessary to protect someone's life in an emergency).
6. Data Retention
We retain account information for as long as your account remains active, and for a reasonable period thereafter to comply with legal obligations, resolve disputes, and enforce our agreements. Incident-related recordings, transcripts, and metadata are retained on secure servers for 12 months following the closure of the relevant incident, or longer where required for an active legal, regulatory, or law-enforcement purpose, after which they are securely deleted or anonymised. While an evidence clip is itself encrypted, the transcript generated alongside it is stored in readable form so that it remains searchable by the account owner and authorised administrators.
Photos and videos shared in family chat are automatically deleted approximately one hour after they are first viewed. Community posts, including their photos, are automatically deleted approximately 48 hours after they are posted. Invitations to add a family member (such as a second parent or co-guardian) expire after a short period if unused, and are consumed once accepted. Where an account is banned for serious or repeated misuse, we retain a record of the ban to prevent re-registration and further abuse.
7. Your Rights and Choices
Depending on your jurisdiction, you may have the right to: access the personal information we hold about you; request correction of inaccurate information; request deletion of your information, subject to our legitimate need to retain certain incident records; object to or restrict certain processing; request a portable copy of your information; and withdraw consent, where our processing is based on your consent, at any time without affecting the lawfulness of processing before withdrawal.
You can exercise many of these rights directly within the Service's account settings, or by contacting us at support@skuark.com. We will respond to verified requests within the timeframe required by applicable law. You also have the right to lodge a complaint with your local data protection authority.
Enforcement action against misuse of the Service (such as a warning, suspension, or ban) may be applied automatically based on reports we receive. If your account is suspended or banned, you may submit an appeal through the Service's appeal process, which is reviewed by a member of our team.
8. Children's Privacy
The Service includes protected accounts for children under 16, which must be created, linked, and consented to by a parent or legal guardian. A child's personal information — including their location and SOS alerts — is used only to provide the child's safety features, and is shared only with their linked, verified parents, any grandparent a parent has expressly authorised for that child (communication, location sharing, and family alerts are each separate, parent-controlled permissions, off by default), and the service providers described in this Policy. If a parent raises a public alert on the child's behalf, the child's location is shared with nearby community responders for the duration of that alert. The parent may access, manage, and delete the child's account and data at any time, and may exercise the rights described in Section 7 on the child's behalf. We design our children's features with regard to the ICO's Age Appropriate Design Code (the Children's Code). If you believe a child's account has been created without appropriate parental consent, please contact us at support@skuark.com and we will take steps to remove it.
9. Data Security
We implement technical and organisational measures designed to protect your information, including encryption of recordings and sensitive data in transit and at rest, access controls limiting who may view incident data, and regular security assessments. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.
10. International Data Transfers
We may transfer, store, and process your information in countries other than your own, including countries that may not provide the same level of data protection as your home jurisdiction. Where we do so, we implement appropriate safeguards, such as standard contractual clauses or equivalent mechanisms, as required by applicable law.
11. Third-Party Links and Services
The Service may contain links to, or integrate with, third-party services, including mapping and navigation providers. This Policy does not apply to those third-party services, and we encourage you to review their respective privacy policies.
12. Changes to This Privacy Policy
We may update this Policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons. If we make material changes, we will provide reasonable notice, such as through the Service or by email, before the changes take effect.
13. Contact Us
If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact us at:
Skuark Ltd
Email: support@skuark.com